Great Content encourages people to link to your pages, and it shows Google that your pages are interesting and authoritative. This leads to search engine success because Google wants to show interesting and authoritative pages in its search results. It’s truly that simple!
Google promotes pages with authority at the top of its rankings, the task with SEO is to create pages that become those authority pages. This involves writing content people find useful, as Google finds useful content – things like shared blogs, twitter feeds etc., to have more significant and accurate authority signals. This virtuous circle creates strong and sustainable Google rankings.