Breaking down the process your customers like more, at which time of the year, allows you to better tune your online marketing efforts. For example, if people tend to visit one page of your website in a certain month more than others, you would create marketing for that web page’s specific purpose. Whatever that particular page on your website is speaking to, is exactly what your customers are looking for that particular month of the year and you should align your online marketing as such. Fine-tuning your digital marketing efforts to align with what your customers are looking for at a particular moment in time is the number one piece of information every business owner and marketer aims to find out. Analytics provide you with that information, and make the success of your company largely more achievable.